this is serious.
Government agencies must care about identity, branding and market positioning for two very important reasons: mission and money. Public administrators and government agencies are recognizing that their single most powerful, strategic and competitive asset is their brand identity.

Interactive Government views our client’s brands identity as the soul of the organization - the essence of who they are, why they exist and what makes them unique. Interactive Government’s branding strategy is about communicating our client’s unique identity so the right people know, value, and, most of all, support their mission.

For years commercial advertisers have touted the virtues of a powerful identity. Apple, American Express and Starbucks have cultivated powerful corporate identities that have yielded immense success. Within the last few years, many government organizations have built advertising and marketing campaigns based on a branding identity.

they get it.
The Postal Service, the Census Bureau and the IRS, to name a few, have all embraced strategic branding efforts that have translated to their constituencies and advance their missions.

we'll help you get it too.
Interactive Government will help develop a plan that focuses on identity, brand strategy and market positioning can tell you where the organization stands, where it should go and whether it is on track.

Interactive Government understands that there are two key differences between corporate branding and government agencies. Government agencies must improve their funding in order to advance their missions. Recognizing competitors for funding - even if they are partner organizations - is critical in determining what makes your organization different and how to carve out your marketplace position.

somethings to ponder.
Interactive Government will find your agencies position in the marketplace, begin with the tough questions: What is your unique niche? What attributes should conjure up your agency? Which of these is most important to funding sources, other organizations and employees? Who competes with you for funds or public attention? Interactive Government will identify your niches - and where the best opportunities lie.