To be most effective, interactive strategy needs to dovetail with the agencies offline strategies and must take into account internal organizational issues, external issues like the competitive environment and regulatory constraints, and the touchpoints between interactive and offline initiatives. Often, our web initiatives influence changes in business practices.

we do your homework
Through qualitative and quantitative research we help you understand your market, the competitive landscape, and your positioning. Using strategic surveys, focus groups and usability tests, our audience assessment methodology gathers input from internal and external stakeholders across departments, organizations and markets. This helps us evaluate audience attitudes, needs and opportunities.

serious strategic planning
We guide you in defining your agency’s objectives of your web presence and your interactive initiatives. The result is an executable strategic plan, our “Super Action Plan”.

analunatics
We use quantitative analysis to evaluate site performance and to shape interactive strategy. By analyzing server logs and tracking data, we can evaluate site traffic and fine-tune the user experience. This can enhance the agencies results and associated ROI of your web initiatives.

creativity meets results
We develop results-oriented creative which integrates with offline advertising. Our e-campaigns build constituent relationships and drive traffic to your site. Our online media plans help you reach the right audience in a cost-effective manner.

campaign execution
As your one-stop government shop, we don’t just develop the strategy document. We’re a thoughtful partner in executing campaign creative, front-end and back-end web development.

To create an integrated interactive strategy for your organization, contact us.